Essays about: "features of e marketing"

Showing result 1 - 5 of 27 essays containing the words features of e marketing.

1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

3. 2. Analysis and Evaluation ofVisuospatial Complexity Models

   University essay from Örebro universitet/Institutionen för naturvetenskap och teknik

   Author : Bashar Hammami; Mjed Afram; [2022]
   Keywords : Complexity; Visual Complexity; Visuospatial Complexity; Strauctural Similarity Index Measurement; SSIM; Visual Clutter; Feature Congestion; Subband Entropy;

   Abstract : Visuospatial complexity refers to the level of detail or intricacy present within a scene, takinginto account both spatial and visual properties of the dynamic scene or the place (e.g.moving images, everyday driving, video games and other immersive media). There havebeen several studies on measuring visual complexity from various viewpoints, e. READ MORE

4. 3. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

5. 4. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Regfeldt; Isabelle Pallin; [2021]
   Keywords : Online communities; eWOM; UGC; behavioural finance;

   Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

6. 5. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Anna Liang; [2020]
   Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

   Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE