Essays about: "festival international"

Showing result 1 - 5 of 9 essays containing the words festival international.

1. 1. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Rucheng Wang; [2022]
   Keywords : beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

   Abstract : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. READ MORE

3. 2. Effectively Communicating Biodiversity Loss Through Audiovisual Stories

   University essay from Jönköping University/Högskolan för lärande och kommunikation

   Author : Susan Rozema; Jannika Katharina Nowak; [2021]
   Keywords : communication; biodiversity loss; conservation; audiovisual stories; short-format videos;

   Abstract : Communication about biodiversity loss is insufficient and audiovisual stories can help to effectively communicate the problem. This research developed the optimum communication criteria for communicating effectively about biodiversity loss through audiovisual stories. READ MORE

4. 3. The Mystery of Spending on Celebrations:The Case of Kyrgyzstan

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Yanming Kan; [2015]
   Keywords : festival spending; Kyrgyzstan; peer effect; status seeking; risk pooling;

   Abstract : Luxury spending in connection with festivals has been evidenced as a puzzle in the context of developing countries, and the motivation behind this behavior is still not fully understood. This paper tests three main hypotheses: peer effect, status seeking and risk pooling, to account for the celebration spending of families in Kyrgyzstan using the Life in Kyrgyzstan (LiK) dataset. READ MORE

5. 4. Communication, Diversity and Internationalism. A Comparative Analysis of Gothenburg International Film Festival and Clandestino Festival from a PR perspective

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : BARBARA MAJSA; [2014-07-01]
   Keywords : ;

   Abstract : Even though the number of research on – music and film – festivals is increasing, there are fields such as the use of social media that are still waiting to be explored. Nowadays festival organisers are able to communicate with their audiences all year long thanks to the technological advancement of the 21st century and can easily set agendas and promote certain topics or countries on their Facebook and Twitter pages. READ MORE

6. 5. Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Diana Karic; Eric Rinman; [2011-08-11]
   Keywords : Social Media; Word of mouth; Relationship Marketing; Facebook; Twitter; Blogs; Göteborg International Film Festival;

   Abstract : .... READ MORE