Essays about: "financial marketing thesis"
Showing result 1 - 5 of 112 essays containing the words financial marketing thesis.
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1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
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2. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE
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3. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE
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4. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE
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5. The adaption of AI for marketing management : A case study of AI’s influence in decision making
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. READ MORE