Essays about: "five forces in airline industry"
Found 3 essays containing the words five forces in airline industry.
-
1. "FLYING HIGH" or The Successful Take-off of airBaltic
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This is a case study of a Latvian airline airBaltic that despite the tough characteristics of the airline industry has been able to grow steadily and compete side-by-side with the aggressive low-cost competitors. We explore how the company has managed to transform from a full service airline with a home base in a small and unrecognized destination to a competitive hybrid carrier that is able to follow the industry price pressure by simultaneously expanding its route network and uncovering the hidden potential of the market. READ MORE
-
2. How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? : Case studies: SAS Airline & Ryanair
University essay from Handelshögskolan vid Umeå universitetAbstract : The dynamics of business contexts influence the way firms act in their industry. These changes can have effects in several areas within a company. Entrepreneurship and Innovation are two areas that are affected when a change in firm’s environment occurs, like Schumpeter, Shane and Drucker point. READ MORE
-
3. EU Airline Industry: Low Cost Carriers vs. Incumbents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The airline industry is undergoing hard time after the deregulation. Incumbents are facing increased competition from the new entrants- low cost airlines and try to keep their market share, which is mainly composed of business travelers to themselves. READ MORE