Essays about: "fons trompenaars research"

Found 2 essays containing the words fons trompenaars research.

  1. 1. What affects your shopping? : The impacts of values on Swedish tomato consumption

    University essay from Högskolan i Jönköping/HLK, Globala studier

    Author : Johan Johannesson; Clara van den Bos; [2018]
    Keywords : Tomatoes; values; sustainable consumption; Hofstede; Trompenaars; consumers; Swedish; Sweden;

    Abstract : The purpose of this quantitative study was to examine what values influence Swedish consumers when purchasing tomatoes. Previous research show that there are many factors and attributes that consumers choose from. READ MORE

  2. 2. Swedes in Australia - and their thoughts about business communication and culture

    University essay from Sektionen för hälsa och samhälle (HOS)

    Author : Johanna Gustafsson; [2009]
    Keywords : Intercultural communication; Communication; Business communication; Culture differences; Culture; Culture diversity; Cross-culture communication; International Business; Geert Hofstede; Fons Trompenaars; William Gudykunst; Edward Hall;

    Abstract : The purpose of the thesis is to study Swedes who live in Australia about their thoughts concerning differences between the cultures and their communication styles in the following four areas; Power Distance, Masculinity verses Femininity, Affective verses Neutral, and Time. I have chosen a qualitative approach for this study. READ MORE