Essays about: "food positioning"

Showing result 1 - 5 of 40 essays containing the words food positioning.

1. 1. Food Banks: An eco-social solution? Critical perspectives on food charity in Europe

   University essay from Göteborgs universitet/Institutionen för socialt arbete

   Author : Pauline Rittel; [2023-11-03]
   Keywords : food banks; Europe; Doughnut model; eco-social research; sustainability;

   Abstract : This aim of this thesis was to investigate food banking organisations as part of food charity on different governance levels within the EU in relation to aspects of sustainability. The Doughnut model after Raworth (2017) as an element of eco-social research is employed as theoretical underpinning to explore the organisational positioning regarding the societal problems of food waste and food insecurity, as well as the solutions that the organisations envision in relation to sustainability. READ MORE

3. 2. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Adam Christensson; Vendela Melin; [2023]
   Keywords : Business and Economics;

   Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

4. 3. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Ekeroth; [2023]
   Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

   Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

5. 4. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daniel Unrau; Lucas Dimter; [2021]
   Keywords : Entrepreneurial Marketing; Start-ups; Founder; Food Industry; Business and Economics;

   Abstract : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. READ MORE

6. 5. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Michaela Saax; [2021]
   Keywords : Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Abstract :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE