Essays about: "football and marketing"

Showing result 1 - 5 of 28 essays containing the words football and marketing.

1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Lundquist; Yusra Ali; [2024]
   Keywords : Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

   Abstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE

3. 2. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   University essay from Göteborgs universitet/Graduate School

   Author : Olle Ahlberg; Adam Palm; [2023-07-03]
   Keywords : Personal brands; brand equity; sports marketing; track and field;

   Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

5. 4. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Brännström; Mattias Leijonhufvud; [2023]
   Keywords : Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

   Abstract : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. READ MORE

6. 5. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Namroud Sizar; Nilsson Emilia; [2022]
   Keywords : ;

   Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE