Essays about: "foreign literature study marketing"

Showing result 6 - 10 of 18 essays containing the words foreign literature study marketing.

  1. 6. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  3. 7. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Leonie Greife; [2018]
    Keywords : Social Sciences;

    Abstract : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. READ MORE

  4. 8. The Emotional Politician - An Empirical Study of Effects of Expression on Vote Intention

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Dellbeck-Rajevski; [2017]
    Keywords : Political Communication; Emotional Display; Gender; Ethicity;

    Abstract : Political campaign spending on marketing has been on the rise since the early 2000s. Simultaneously, campaigns are becoming increasingly focused on individual politicians rather than the parties they represent. READ MORE

  5. 9. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  6. 10. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mortazavi Seyed Sina; [2016]
    Keywords : Export barriers; internal barriers of export; institutional barriers of export; knowledge and experience barriers of export; export modes.;

    Abstract : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. READ MORE