Essays about: "foreign market entry strategy of IT firms"
Showing result 1 - 5 of 12 essays containing the words foreign market entry strategy of IT firms.
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1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
University essay fromAbstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE
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2. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE
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3. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE
University essay from Göteborgs universitet/Graduate SchoolAbstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE
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4. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. READ MORE
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5. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE