Essays about: "foreign market entry strategy"

Showing result 1 - 5 of 43 essays containing the words foreign market entry strategy.

  1. 1. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    University essay from Göteborgs universitet/Graduate School

    Author : Jude Nkeme Ngambong; [2017-09-05]
    Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  3. 3. Commercialization Strategies in an Innovative Technology Start-up; A case study of Repiper International AB

    University essay from Göteborgs universitet/Graduate School

    Author : Edoardo Rossi; [2016-10-03]
    Keywords : Commercialization strategy; Technology-based start-up; Entry mode;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry StrategiesA case study of IKEA entering Indian marketPurpose: The purpose of this study is to describe factors that need to be consideredwhen entering Indian market.Research Questions:(1) How does IKEA handles its market entry strategy in India?(2) What are the barriers for IKEA in Indian market?(3) Why is IKEA interested in Indian market?Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  5. 5. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Tamila Medetbekova; [2016]
    Keywords : Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Abstract : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. READ MORE