Essays about: "foreign market entry strategy"

Showing result 1 - 5 of 45 essays containing the words foreign market entry strategy.

  1. 1. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    University essay from Göteborgs universitet/Graduate School

    Author : Jude Nkeme Ngambong; [2017-09-05]
    Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  3. 3. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marc Astbury; Marius Lux; [2017]
    Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

    Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE

  4. 4. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Carl Brunius; Isak Lind; [2017]
    Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

    Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE

  5. 5. Commercialization Strategies in an Innovative Technology Start-up; A case study of Repiper International AB

    University essay from Göteborgs universitet/Graduate School

    Author : Edoardo Rossi; [2016-10-03]
    Keywords : Commercialization strategy; Technology-based start-up; Entry mode;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE