Essays about: "foreignness"
Showing result 1 - 5 of 22 essays containing the word foreignness.
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1. Market Entry Through Networks : A Case Study of a Swedish SME
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE
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2. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. READ MORE
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3. Is Live Shopping the Future? Transferring and Adapting Chinese Live Shopping to the Swedish Market
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, live shopping has thrived in China. The variation of e- commerce implies promoting products in real-time during a live stream, allowing viewers to purchase the items while interacting with the promoter as well as other viewers. As of today, the phenomenon of live shopping has gotten foothold on the Swedish market. READ MORE
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4. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization. The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE
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5. Overcoming Liability of Foreignness within the Vegan Food Industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The world has become more global due to technological changes and industrialization. Thus, the food industry that used to be local has moved towards globalization as well. However, the industry is still strongly influenced by local preferences which makes the internationalization for companies within the food sector difficult. READ MORE
