Essays about: "franchising thesis"

Showing result 1 - 5 of 18 essays containing the words franchising thesis.

  1. 1. Franchisestrategi för producenter av cirkulära odlingssystem : en studie av Johannas Stadsodlingar

    University essay from SLU/Dept. of Economics

    Author : Gustaf Knutsson; Teodor Rosenlew; [2022]
    Keywords : Cirkulära odlingssystem; Internationell expansion; Franchising;

    Abstract : På grund av den utveckling som ses i samhället idag med krav från konsumenter om spårbarhet från leverantörer och kunna konsumera med gott samvete (så) ställs det höga krav på dagens livsmedelsproduktion. Denna höjda medvetenhet har lett till ett ökat intresse för hållbara odlingssystem såsom cirkulär odling. READ MORE

  3. 2. Creativity and Franchising - A study on how compatible a creative climate is within franchising systems

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Thiringer; [2020-07-23]
    Keywords : ;

    Abstract : As business environment are becoming increasingly complex and dynamic across markets, the need for innovations across industries is consequently rising. Among many of businesses resources, the creative acts of individuals are some of the key resources exploited by firms in the search for competitive advantages. READ MORE

  4. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  5. 4. Critical Success Factors: A study of Swedish Restaurant Franchisors

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Fanny Johansson; Andreas Pedersen; [2018]
    Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

    Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

  6. 5. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE