Essays about: "furniture marketing thesis"

Showing result 1 - 5 of 13 essays containing the words furniture marketing thesis.

1. 1. Detecting Furniture in Images Based on Neural Network Models

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Jiayan Yang; [2022]
   Keywords : ;

   Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

3. 2. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
   Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

   Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

4. 3. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : André Hellgren; Simon von Pongracz; [2019]
   Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

   Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

5. 4. Daylighting and Electric Lighting Integration in the Retail Sector

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Rafael Campama Pizarro; [2019]
   Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

   Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

6. 5. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
   Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

   Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE