Essays about: "future of international marketing"

Showing result 1 - 5 of 64 essays containing the words future of international marketing.

  1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  3. 2. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  4. 3. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Jesper Carlzén; Oscar Thornton Wallén; [2023]
    Keywords : International Business; Business Negotiations; Digitalization; Covid-19; Business Relationships;

    Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE

  5. 4. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christoffer Nilsson; Belinda Hsu; [2022]
    Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

  6. 5. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE