Essays about: "generation y thesis"

Showing result 1 - 5 of 44 essays containing the words generation y thesis.

  1. 1. Influence of Augmented Reality on Purchase Intention : The IKEA Case

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krystof Raska; Tobias Richter; [2017]
    Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

    Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE

  2. 2. Men’s Fashion : A Study of the Fashion Consuming Behaviour of Swedish Men

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Franziska Fischer; Maria Sunduk; [2017]
    Keywords : fashion; style; male; consumer behaviour; Swedish men; Generation Y;

    Abstract : Even though the fashion consumption of men has increased there are differences in consumption in relation to women. Men’s consumer behaviour becomes more similar to women’s consumer behaviour, which is an important moment in men’s fashion. The literature review is based on fashion and consumer behaviour. READ MORE

  3. 3. THE INFLUENCE OF THE QUEEN BEE SYNDROME ON THE ATTITUDES, BEHAVIORS, AND EMERGING LEADERSHIP STYLES OF THE MILLENNIALS 

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Ramona Wuertele; [2017]
    Keywords : Queen Bee Syndrome; Female Leadership; Millennials; Generation Y; Emotional Intelligence; Authentic Leadership; Followership; Workplace Bullying;

    Abstract : Over the past couple of decades, women have conquered most obstacles in their effort to scale the mountains of leadership and management, seemingly only to fall at the last hurdle by purposefully derailing and mistreating each other. As a large percentage of the workforce in the Western hemisphere is composed of women, the likelihood of experiencing a female superior throughout their career is very high for both men and women, giving rise to the threat of dealing with the Queen Bee Syndrome. READ MORE

  4. 4. The more comfortable you feel, the more power you have : A study on modest style consumption among young women

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sarah Lindgård; Aneta Machova; [2017]
    Keywords : modest style; identity; femininity; modesty; body;

    Abstract : As clothing is the most visible type of consumption, what we wear often says a lot about who we are. We buy what we consider in line with our identity and avoid what we consider as not. Our consumption is influenced by a number of factors, whether internal or external and throughout the years we adopt a certain way of style. READ MORE

  5. 5. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Svenja Bouwmann; Ilona Schnieder; [2017]
    Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

    Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE