Essays about: "generation y thesis"

Showing result 1 - 5 of 45 essays containing the words generation y thesis.

  1. 1. THE INFLUENCE OF THE QUEEN BEE SYNDROME ON THE ATTITUDES, BEHAVIORS, AND EMERGING LEADERSHIP STYLES OF THE MILLENNIALS 

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Ramona Wuertele; [2017]
    Keywords : Queen Bee Syndrome; Female Leadership; Millennials; Generation Y; Emotional Intelligence; Authentic Leadership; Followership; Workplace Bullying;

    Abstract : Over the past couple of decades, women have conquered most obstacles in their effort to scale the mountains of leadership and management, seemingly only to fall at the last hurdle by purposefully derailing and mistreating each other. As a large percentage of the workforce in the Western hemisphere is composed of women, the likelihood of experiencing a female superior throughout their career is very high for both men and women, giving rise to the threat of dealing with the Queen Bee Syndrome. READ MORE

  2. 2. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Svenja Bouwmann; Ilona Schnieder; [2017]
    Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

    Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

  3. 3. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Patriksson; David Javette; Gustav Levin; [2016]
    Keywords : Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Abstract : Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. READ MORE

  4. 4. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Keywords : Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Abstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE

  5. 5. Perception of consumers regarding the use of data in the sharing economy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
    Keywords : ;

    Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE