Essays about: "generation y thesis"

Showing result 1 - 5 of 42 essays containing the words generation y thesis.

  1. 1. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Patriksson; David Javette; Gustav Levin; [2016]
    Keywords : Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Abstract : AbstractBackgroundOnline Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. READ MORE

  2. 2. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Keywords : Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Abstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE

  3. 3. The Power of Diversity : An Evaluation of Diversity in Decision-Making Processes of Top Management Teams

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sarah Bayer; David Riebel; [2016]
    Keywords : Diversity; Top Management Teams; Generation Y; Decision Making;

    Abstract : Due to the high internationalisation of companies, the ongoing discussion about gender-equality and the increasing migration in Europe, diversity is a highly contemporary issue. Our thesis aims at examining the effect of diversity on decision-making processes in Top Management Teams (TMT). READ MORE

  4. 4. Internal organizational communication in a crisis context : The influence of generation gap

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Lin Jiang; Antoine Mathot; [2016]
    Keywords : organizational crisis; internal communication; organizational communication; Generation Y; generation gap; management;

    Abstract : Nowadays crisis management is a major topic for all organizations. Both external and internal communication can play critical roles in coping with organizational crisis. Compared to external communication, there is a lack of consideration toward internal communication in both theoretical and practical field. READ MORE

  5. 5. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
    Keywords : Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

    Abstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE