Essays about: "generation y thesis"
Showing result 16 - 20 of 85 essays containing the words generation y thesis.
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16. An Innovation Resistance Theory Perspective on Sustainable Fashion
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE
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17. Is Fashion for the People, loved by all the People?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose is to enhance the understanding of the influence inclusion has on Generation Y consumers when utilised in fashion brands. By isolating two areas of interest namely marginalised gender and size, we aim to provide insight into their effects on the attitude and purchase intention. READ MORE
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18. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden
University essay from Jönköping UniversityAbstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE
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19. From harvest to end consumer: Consequence of the behaviour of "Generation Y " regarding food waste on the supply chain of fresh fruits and vegetables
University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Food waste is a major issue from various perspectives. During the process from harvest to the end consumer, almost one-third of food produced is wasted. It is not just the wasted food during the process that is concerning, there are issues in sustainability related to food waste that need to be considered. READ MORE
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20. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE