Essays about: "generation y thesis"

Showing result 21 - 25 of 86 essays containing the words generation y thesis.

1. 21. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
   Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

   Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

3. 22. The need for change : Influencing factors on battery electric vehicles (BEVs) adoption among generation Y within the European market.

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/Internationella Handelshögskolan

   Author : Martin Winkler; Alexandru Armasu; [2020]
   Keywords : battery electric vehicle; adoption; electric cars; Generation Y; perception;

   Abstract : Background:    Climate change has been becoming a major topic of interest, for research as well as for society. Transport caused emissions are constantly growing which forced the European Union to set the goal to decrease transport related emissions by 60% until 2050. READ MORE

4. 23. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

5. 24. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
   Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

   Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

6. 25. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Henriksen; Malin Hornebrant; [2019]
   Keywords : ;

   Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE