Essays about: "geographic market"

Showing result 1 - 5 of 100 essays containing the words geographic market.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Tomke D'Souza; [2023]
   Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

   Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

4. 3. Artificial Intelligence and its Implication for Future Jobs : Assessing The Bureau of Labor Statistics’ Adaptation to Artificial Intelligence in Projected Employment Figures in the United States

   University essay from Uppsala universitet/Nationalekonomiska institutionen

   Author : Aradhna Juwaheer; Dennis Dahlberg Barkholz; [2023]
   Keywords : Artificial Intelligence; Labor Market; Employment Forecasts; Labor Statistics; BLS; Occupational Outlook;

   Abstract : Artificial intelligence is often believed to have a detrimental effect on employment. However, when reviewing employment forecasts from The U.S. Bureau of Labor Statistics, no information could be found indicating whether they considered the potential impact of artificial intelligence on employment. READ MORE

5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 5. A process to assess fossil-free transport transition pathways and develop a sustainability roadmap for transport purchasers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Lauren Brach; [2023]
   Keywords : Roadmap; corporate carbon strategy; decarbonisation; transportation; fossil-free; Earth and Environmental Sciences;

   Abstract : Most (93%) of the greenhouse gas emissions in the transport sector come from road traffic in Sweden which includes passenger and freight transport activity (Trafikverket, 2022). The aim of this thesis was to understand pathways that transport purchasers can pursue to reach the fossil-free transportation goals from manufacturing plant to customer and to develop a process for assessing a market and developing a roadmap for achieving fossil-free transportation. READ MORE