Essays about: "global markets and culture"

Showing result 1 - 5 of 56 essays containing the words global markets and culture.

  1. 1. “Fair Trade is an artisan’s movement” An interview study with handicraft producer organisations affiliated to World Fair Trade Organisation (WFTO) in the Global South

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Miranda Kårelind; [2022-01-18]
    Keywords : Traditional handicraft; Craftsmanship; Artisans; Fair Trade; Global South;

    Abstract : Traditional craftsmanship provides a significant source of income for marginalised groups in many parts of the Global South. Simultaneously, the traditional handicraft is a way to remember and maintain a cultural heritage. However, the ability to survive on traditional craftsmanship has worsened around the world. READ MORE

  3. 2. The influence of macroenvironmental factors on online shopping and the use of BNPL

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maria Hardin; Moira Twengström; [2022]
    Keywords : ‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Abstract : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. READ MORE

  4. 3. “Dead white man’s clothes” : The influence of second hand import on young Ghanaians’ consuming patterns

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hanna Skoglund; Johanna Samuelsson; Linda Finell; [2022]
    Keywords : Second hand; Second hand import; Consumption; Postcolonialism; Attachment to clothes;

    Abstract : Generally, not many in the Global North are aware of the complexity behind the second hand clothing trade and donations. Today, Ghana has become one of the biggest markets for imported second hand clothing. With this, the Akan saying “Obroni Wawu” has come, and translates into “Dead White Man’s Clothes”. READ MORE

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  6. 5. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE