Essays about: "global promotion strategy, thesis"
Showing result 1 - 5 of 12 essays containing the words global promotion strategy, thesis.
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1. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy
University essay from Umeå universitet/FöretagsekonomiAbstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE
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2. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE
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4. Remote sensing based analysis of linkages between urban green space dynamics and social-economic factors : a case study in Malmö, Sweden
University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskapAbstract : The global rapid growing urban inhabitants and urbanization promotes a conflict with natural resources conservation, sustainable urban structure establishment, and urban expansion. Urban green space (UGS) plays an essential role in sustainable communities, human health promotion, and economic development, however, is gradually replaced by the basic infrastructures in the context of densification strategy for urban expansion. READ MORE
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5. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE