Essays about: "globalization and entry mode"

Showing result 1 - 5 of 22 essays containing the words globalization and entry mode.

1. 1. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Axel Widén; Carl Sandsten; [2022]
   Keywords : Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

   Abstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE

3. 2. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

4. 3. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

5. 4. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

6. 5. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm

   University essay from

   Author : Axel Nilsson; Axel Rydberg; Fredrik Hildebrand; [2019]
   Keywords : Business Model; Foreign Market Entry Mode; Internationalization; Value Creation;

   Abstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE