Essays about: "globalization and fast fashion"

Found 2 essays containing the words globalization and fast fashion.

1. 1. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Heidi Botic; Kuntola Choudhury; [2019]
   Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

   Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE

3. 2. Supply Chain Agility towards Global Outsourcing within Fast Fashion industry, a case study at Gina Tricot

   University essay from Internationella Handelshögskolan

   Author : Bhasker Choudhury; Titi Holmgren; [2011]
   Keywords : Fast; Fashion;

   Abstract : The turbulent and highly volatile market in the fashion industry creates swift changes in consumer demands. Globalization has been an important development and the Outsourcing of fashion products is also an integral part of the world of fast fashion industry. READ MORE