Essays about: "go-to-market"

Showing result 1 - 5 of 10 essays containing the word go-to-market.

1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

3. 2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

4. 3. Standing Selfish and Grand? - A study of private equity impact on IPO valuation

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Alfons Rosendahl Jagut; Vilhelm Sandberg; [2021]
   Keywords : Initial Public Offering; Private Equity; Underpricing; Certification; Grandstanding;

   Abstract : The conflicting effects of private equity certification and grandstanding in relation to IPO underpricing has been disputed since the 1990's. Using a sample of 334 IPOs on six Swedish trading platforms, applying a Tobin's Q value relative as an alternative to first-day returns, this thesis finds differences in valuations between private equity and non-private equity backed IPOs. READ MORE

5. 4. Key factors when going to market: A multi-perspective study of a novel oat-based compound's potential to go to market

   University essay from Lunds universitet/Kemiteknik (CI)

   Author : Axel Andréasson; Linda Myhrman; [2021]
   Keywords : Go-to-market; Avenanthramide; Technology; Market; Company capabilities; Nutraceutical; Cosmeceutical; Chemical engineering; Technology and Engineering;

   Abstract : En allt mer åldrande befolkning och ett större fokus på att hålla sig frisk har lett till ett ökat intresse för naturbaserade produkter som ger lugnande och hälsofrämjande effekter som lätt kan inkorporeras i människors vardag. En molekyl som är intressant för sådana applikationer är avenantramider (AVN): en havrebaserad förening som har uppvisat antioxidativ kapacitet och anti-klåda, antiinflammatoriska och antiproliferativa effekter. READ MORE

6. 5. Benefits perceived by Participating Start-ups through Online Corporate Accelerator Programmes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Romina Marchetti; Daryna Sukhina; [2021]
   Keywords : accelerator; corporate accelerator; online mode; acceleration benefits; acceleration support services; Computer-Mediated Communication Theory; Social Presence Theory; Social Information Processing Theory; Business and Economics;

   Abstract : Participation in corporate accelerator programmes is considered a powerful tool for early-stage start-ups for operational go-to-market and strategic business development acceleration. With the COVID-19 outbreak, all the activities related to the corporate accelerators were forced to move online. READ MORE