Essays about: "going global gone"

Found 2 essays containing the words going global gone.

1. 1. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

   University essay from Södertörns högskola/Företagsekonomi

   Author : Carl-David Lundström; Ingrid Höllisch; [2017]
   Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

   Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE

3. 2. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
   Keywords : Branding strategies; Globalisation; COO-effect;

   Abstract : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. READ MORE