Essays about: "green marketing mix results"
Found 4 essays containing the words green marketing mix results.
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1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE
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3. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE
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4. From "win-win" to "lose-lose" : how neoliberalism undermines the sustainable city - a case study of Hamburg
University essay from Lunds universitet/LUCSUSAbstract : Throughout the last years, more and more cities around the world have integrated sustainability into their development goals to deal with today’s multiple environmental and social challenges. Simultaneously, an exploding strand of research stresses the potential of cities in a transition towards sustainability. READ MORE