Essays about: "h m ikea"

Showing result 6 - 10 of 10 essays containing the words h m ikea.

  1. 6. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  3. 7. Sustainable Innovation - Driving Factors in Large Firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Clara Alderin; Thao Do; [2016]
    Keywords : sustainable innovation; regulations; market demand; business opportunities; interfunctional collaboration; management commitment; knowledge management; corporate culture;

    Abstract : During recent years, there has been a growing interest in sustainable innovation both in academia and in practice. Our qualitative, multiple case study examines this emerging field in the context of large firms. By doing so, this thesis contributes to the understanding of the concept as well as the underlying factors driving sustainable innovation. READ MORE

  4. 8. A Global Governance Shift in Development : A study on how transnational corporation´s CSR initiative can address Freedom of Association and Collective Bargaining and how that can facilitate development

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sophie Runesson; [2016]
    Keywords : transnational corporations; freedom of association; collective bargaining; global governance; development; poverty; transnationella företag; föreningsfrihet; kollektivavtal; global styrning; utveckling; fattigdom;

    Abstract : Through globalization non-state actors including transnational corporations (TNC), have taken on a more important global governance role from the nation state, where they through their CSR initiatives, impact social issues surrounding development. There are however conflicting views whether CSR could contribute to development in the society. READ MORE

  5. 9. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Müller; Elin Simonsson; [2015-07-08]
    Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

    Abstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE

  6. 10. A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES : A Qualitative Case Study of IKEA, Starbucks and H&M

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Sadaf Afzal; Phunbubpha Thiengnoi; [2009]
    Keywords : CSR; EFQM model;

    Abstract : A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality. READ MORE