Essays about: "handelshögskolan bbs"

Showing result 1 - 5 of 71 essays containing the words handelshögskolan bbs.

  1. 1. WOW Philippines campaign : an analysis on collaboration

    University essay from Handelshögskolan BBS

    Author : Jo Anne Martinez Åkesson; [2010]
    Keywords : tourism development; trust; reciprocity; inter-organizational commitment; collaboration; stakeholder; WOW Philippines; problem domain;

    Abstract : The Philippines is a country with a lot to offer within the tourism sector. With its 7107 islands, it offers diversity in culture and a wide range of tourism destinations. However, tourism development in the Philippines has not been as successful as its neighbouring countries. READ MORE

  3. 2. Forming a base for a market entry decision into an emerging country market : A case study of a Swedish SME

    University essay from Handelshögskolan BBS

    Author : Thomas Steinschaden; Frank Pellhammmer; [2009]
    Keywords : Metalcolour Sverige AB; Brazil; Emerging market; Market entry; External business environment; Industry attractiveness; Customer needs; Organizational capabilities;

    Abstract : Gradually, Swedish SMEs are expanding into emerging markets in order to seize superior opportunities of growth. Within these internationalization efforts, identifying and selecting the most promising foreign target markets is regarded to be a critical success factor. READ MORE

  4. 3. The Value of Feedback : Improvements based on the Voices of Customers & Dealers

    University essay from Handelshögskolan BBS

    Author : Jacqueline Matschke; Heidi Pedersen; [2009]
    Keywords : Customer Focus; Dealer Partnerships; Encouragement; Expectations; Feedback; Internal Marketing; Knowledge; Monitoring; Motivation; Organizational Culture; Organizational Learning; Quality; Recognition; Relationships; Role Models; Satisfaction;

    Abstract : This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. READ MORE

  5. 4. Trade shows from a SME perspective : an opportunity for internationalization?

    University essay from Handelshögskolan BBS

    Author : Helena Sigge; Sissy Viklund; [2009]
    Keywords : trade show; internationalization; network;

    Abstract : When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. READ MORE

  6. 5. Attraction and Retention of Generation Y Employees

    University essay from Handelshögskolan BBS

    Author : Åsa Rollsjö; [2009]
    Keywords : Retention; Generation Y; Employees;

    Abstract : The purpose of this thesis is to present a discussion about the organizational conditions that attract and retain Generation Y employees. This is done using an abductive research method. The work and career preferences of Generation Y are clarified using secondary data. READ MORE