Essays about: "harmed reputation"
Found 2 essays containing the words harmed reputation.
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1. (wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. READ MORE
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2. To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. READ MORE