Essays about: "high involvement decisions"

Showing result 1 - 5 of 20 essays containing the words high involvement decisions.

  1. 1. Increasing Governance Capacity and Governance Legitimacy. A Case Study of the Lithuanian Crisis Management System.

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Marija Bukauskaite; [2024]
    Keywords : Technology and Engineering;

    Abstract : In 2022, the Government of Lithuania approved the new Crisis Management and Civil Safety law to establish the National Crisis Management Centre (NCMC). This thesis was written during the initial phase of the NCMC creation process. READ MORE

  3. 2. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  4. 3. Change Processes in the Eyes of the Public - A qualitative & quantitative study investigating change management in a public organization faced with external disturbances

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Fältström; Lioba Frings; [2021]
    Keywords : Change Management; Public Management; Change Process; Public Administration; Crisis; Communication; Mixed Methods; Case Study; Business and Economics;

    Abstract : This mixed method study has investigated how a change process can be carried out in a public organization when faced with external disturbances. Also, it has been investigated what factors could explain or decide how employees of a public organization view a change process and what implications that might have for management. READ MORE

  5. 4. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

  6. 5. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE