Essays about: "high-context"
Showing result 1 - 5 of 12 essays containing the word high-context.
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1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE
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2. Intercultural Communication Barriers among Future Leaders & Followers : A study on Intercultural communication barriers in Swedish multicultural work settings
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This is an era of globalization due to which the world has become a Global Village and organizations are transforming into multicultural firms while increasingly building diverse teams. However, due to the organizations’ tendency towards becoming international, individuals worldwide travel and migrate from one society to another. READ MORE
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3. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. READ MORE
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4. A Swedish perspective on business relationships with Chinese companies : - A study of challenges with a geographical distance
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : As more Swedish companies are turning towards China, a common challenge when establishing sustainable business relationships with Chinese companies is the requirement to spend a lot of time locally, as the Chinese business culture usually focuses on building a personal relationship before the business relationship. This study will focus on the Swedish perspective on how to cope with these challenges from a geographical distance, as the authors seek to facilitate Swedish business in China. READ MORE
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5. Making Sense Of Intercultural Miscommunication : A case study on Project Clean Uluwatu
University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Abstract : This study looks into the field of intercultural miscommunication and misunderstandings on small multicultural Non Profit Organization (NPO) seen from the expats point of view. It is a study based on a qualitative method-design, including a micro-ethnographic study and qualitative interviews on a small NPO on Bali, Indonesia called Project Clean Uluwatu (PCU) that contain volunteers from all over the world. READ MORE
