Essays about: "high-involvement relationships"

Found 5 essays containing the words high-involvement relationships.

1. 1. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Julia Halin; [2020]
   Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

   Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

3. 2. Exploiting Opportunities in Green Building Certification : A study of how energy supply compaies can engage in the green building certification market.

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Viktor Cardfelt; Patric Boström; [2015]
   Keywords : Green building certification; network context; energy supply company; business relationships; business opportunities; business opportunity exploitation; Miljöcertifiering av byggnader; nätverkskontext; energiföretag; affärsrelationer; affärsmöjligheter; tillvaratagande av affärsmöjligheter;

   Abstract : This study departed from a research basis being somewhat lacking in the context of green building certification and especially the two-folded problem, regarding the characteristics of the network of business relationships and how an energy supply company should exploit opportunities in this network context and its relationships. As such, the purpose of this study is to investigate and analyse the network context and its business relationship characteristics, as well as to present recommendations of how an energy supply company can engage green building certification and cope with the business relationships in order to exploit business opportunities. READ MORE

4. 3. Supplier Development: Practices and Critical Factors : A Dyadic Multiple-case Study

   University essay from Institutionen för ekonomistyrning och logistik (ELO)

   Author : Hoda Soleymani Farokh Zadeh; [2013]
   Keywords : Supplier Development; Dyadic Perspective; Supplier Development Practices; Success Factors; Barriers;

   Abstract : Background:  As enterprises focus on their core competence, outsourcing other activities other firms can do better, the necessity of managing supplier relationships and upgrading the inter-firm relationships become evident. Supplier development as a potential attempt, tries to fill the gap between ideal criteria and the particular suppliers’ actual capabilities and performance in the supply chain. READ MORE

5. 4. Relationship Embeddedness in the Construction Industry : A Case Study of Peab AB

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Sari Ekberg Tamminen; Maarit Saarinen; [2013]
   Keywords : Arm’s length; relationship development; network perspective; structural and relational embeddedness; construction industry; Peab;

   Abstract : Problem description: This study of relationship embeddedness in the construction industry is conducted within the network of the case company Peab AB and limited to their project operations in Finland. The industrial marketing theories, sociological embeddedness theories and construction industry characteristics are forming the foundation of the theoretical framework. READ MORE

6. 5. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philippa Ahlström; Robin Fischer; [2011]
   Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

   Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE