Essays about: "hofstede’s culture theory"

Showing result 1 - 5 of 13 essays containing the words hofstede’s culture theory.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The influence of Cultural Distances on the relationship between Motivational Practice and Job Satisfaction: A quantitative study comparing Multinational Corporations in Vietnam and Sweden

    University essay from

    Author : Linh Pham; Simon Rosén; Tran Nguyen; [2023]
    Keywords : Cultural distances; Motivation; Motivational practices; Job satisfaction; Vietnam; Sweden; MNCs; Moderation effect;

    Abstract : Background: Cultural differences provide challenges for multinational corporations, due to the differences in norms, values, and beliefs accompanying national cultures. Multinational corporations must adapt to the new environment to achieve optimal performance and attain competitive advantages. READ MORE

  4. 3. “If I was told about the Lucia tradition - I would have loved to join” : A qualitative study on how Swedish For Immigrants (SFI) students experience a sense of belonging through communication.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Petra Pethrosson; Sara Knowles; [2023]
    Keywords : Communication; integration; social integration; SFI; Hofstede; Cultural identity; language; belonging.; Kommunikation; integration; social integration; SFI; Hofstede; Kulturell identitet; språk; tillhörighet.;

    Abstract : This study aims to bring awareness about culture and social integration to investigate how newly arrived immigrants in a Swedish municipality experience their process of social inclusion, through communication whilst learning the Swedish language. The knowledge of a host country language helps an individual with cultural adaptation and integration. READ MORE

  5. 4. Culture indside the walls, without walls

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Gabriella Ekman; Isabelle Englesson; [2023]
    Keywords : Communication strategies; organizational culture; digital organizations; digital healthcare; Schein’s three levels of culture; Social identity theory; Hofstede’s onion diagram; Social Sciences;

    Abstract : Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. READ MORE

  6. 5. Swedish, Polish or Swolish? Cultural perceptions from a Swedish start-up expanding into Poland: A qualitative case-study examining cultural differences in a Swedish firm with a Polish office

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Max Knutsson; Anton Johansson; [2022]
    Keywords : Organizational culture; Culture; Perceptions; Cultural strategy;

    Abstract : Through a qualitative case study this thesis aims to answer how cultural differences are managed and interpreted in a tech start-up operating in two countries, Sweden and Poland. The case study examines the company Astros (fictitious name) and is based on 11 in-depth semi-structured interviews. READ MORE