Essays about: "hofstede"

Showing result 16 - 20 of 116 essays containing the word hofstede.

  1. 16. How Culture Moderates the Effect of Trust on Online Shopping Frequency

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Augustine Yuty Duweh Farley; Nour Murched; [2016]
    Keywords : Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

    Abstract : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. READ MORE

  2. 17. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  3. 18. Africa: Open for Business : Exploring the dynamic business culture of sub-Saharan Africa from the perspective of Swedish firms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michaela Karlsson; Emma Meijer; [2016]
    Keywords : Globalization; culture; business culture; sub-Saharan Africa; Ubuntu; Swedish firms;

    Abstract : The purpose of the thesis is to investigate the business culture in sub-Saharan Africa by analyzing how Swedish firms perceive and adapt to the business culture. This multiple case study has been conducted with a qualitative method and deductive approach by collecting primary data from five case firms that currently are active in the sub-Saharan region. READ MORE

  4. 19. Global competitiveness, human capital, and Hofstede’s cultural dimensions: Does culture influence national competitiveness?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Thanh Le; Luz Bruno Picasso Wejrot; [2016]
    Keywords : economic competitiveness; Hofstede; culture; world economic forum; human capital;

    Abstract : National economic competitiveness is a major concern to governments, firms, and individuals in an increasingly globalised world. Culture is known affect economic competitiveness, but there is little existing research that links Hofstede’s cultural dimensions with the Human Capital Indicators in the World Economic Forum’s Global Competitiveness Index. READ MORE

  5. 20. Russian Mentality : How Does It Influence Leadership Style?

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yuriy Bulanov; [2016]
    Keywords : Leadership; Mentality; Culture; Russian leadership; Russian mentality; Hofstede; Paternalism; Russia; Лидерство; Менталитет; Культура; Российское лидерство; Российский менталитет; Хофстеде; Патернализм; Россия;

    Abstract : Modern Russian society has a problem of lack of leadership potential, national labour market is oversupplied with managers, but suffers from deficit of authentic leaders. Recent economic studies and theories converge to the state that country’s leadership potential depends on the cultural and mental features, in particular. READ MORE