Essays about: "hofstede"

Showing result 21 - 25 of 168 essays containing the word hofstede.

1. 21. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vladislav Galkin; Christopher Kewenter; [2021]
   Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

   Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

3. 22. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

4. 23. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

5. 24. Exploring cultural orientation and its influence on business planning in new ventures: urban Indigenous Australian insights

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Adam Sacca; Stephan Campbell Fernandini; [2021]
   Keywords : Culture; Cultural Dimensions Theory; Individualism-Collectivism; Cultural Orientation; Indigenous Entrepreneurship; Urban Indigenous Australia; New Venture Creation; Business Planning; Planning.; Business and Economics;

   Abstract : The influence of one’s cultural orientation, particularly through Hofstede’s (1980; 2001) Individualism-Collectivism dimension, on entrepreneurs and planning within new ventures is an underexplored field in entrepreneurial research, specifically among cultural minorities. This study aims to understand the Individualism-Collectivism orientation of urban Indigenous Australian entrepreneurs based in Sydney, Australia, and how it can influence business planning in their new venture. READ MORE

6. 25. Cross-Cultural Business Negotiations : The Impact of Business Cultures from a Swedish Perspective

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Viktor Andersson; Alexandra Mets; [2020]
   Keywords : International Business Negotiation; Cross-Cultural Negotiation; Negotiation Process; Culture; Communication; Hierarchy; Cultural Adaptation; Cultural Intelligence; France; Brazil; Singapore;

   Abstract : With our increasingly competitive globalized economy, we are experiencing an emerging trend of firms competing on new international business markets (Bell et al. 2001; Huang 2010). In order to successfully negotiate in an international context, cultural sensitivity needs to be taken into consideration (Manrai & Manrai 2010). READ MORE