Essays about: "how do groups influence consumers"

Showing result 1 - 5 of 24 essays containing the words how do groups influence consumers.

1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

3. 2. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

   University essay from SLU/Dept. of Forest Economics

   Author : Albin Sternö; Nils Tegnér; [2023]
   Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

   Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE

4. 3. Relation between αs1-casein, proteolytic activity and composition of milk from Swedish goats

   University essay from SLU/Department of Molecular Sciences

   Author : Emma Larsson; [2021]
   Keywords : swedish goat milk; αs1-casein; total proteolysis; plasmin; plasminogen; spectrophotometry;

   Abstract : In the recent decade, locally produced food has gained in interest among Swedish consumers. Consumer values for buying local food has to do with concerns about diversity, purity and authenticity of food as well as a desire to support rural areas. One type of product that has gained in interest is locally produced goat cheese. READ MORE

5. 4. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

6. 5. Encouraging Pro-Social Behaviours Through Feelings of Responsibility: Investigating factors influential to the behaviour of low-risk individuals during the COVID-19 response in Ireland

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Caolán Leneghan; [2021]
   Keywords : Human Behaviour; Risk Communication; COVID-19; Public Health; Risk Response; Social Heuristics; Medicine and Health Sciences; Social Sciences;

   Abstract : This research examined the experiences of 12 low-risk individuals to identify factors influential to their behaviours during the COVID-19 pandemic in Ireland. The method used a semi-structured format of interviews conducted over June 2021. READ MORE