Essays about: "how internet has affected business"

Showing result 1 - 5 of 22 essays containing the words how internet has affected business.

1. 1. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Alexander Kokkonen; Josef Holmlund; [2023]
   Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

3. 2. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Rebecca Hansson; [2022]
   Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

   Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

4. 3. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Johan Eriksson; Axel Rudling; [2022]
   Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

5. 4. The Swedish Food Industry in Light of the COVID-19 Pandemic. Sustainability in the Primary Production and Processing Sectors in a Time of Uncertainty and Crisis.

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Alexandra Muti Ljungberg; Julia Arnestrand; [2021-06-30]
   Keywords : COVID-19; Sweden; Primary food production; Primary food processing; Sustainability effects; Sustainable development;

   Abstract : The COVID-19 pandemic impacted the national crisis preparedness resulting in an increased interest for food self-sufficiency, while also disrupting the way business is conducted. Parallelly, the environmental crisis is advancing, increasing the need and interest for sustainable development. READ MORE

6. 5. Comparing Text Classification Libraries in Scala and Python : A comparison of precision and recall

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Filip Garamvölgyi; August Henning Bruce; [2021]
   Keywords : LaBSE; Spark NLP; NLP; Text classification; Scala; LaBSE; Spark NLP; NLP; Textklassificering; Scala;

   Abstract : In today’s internet era, more text than ever is being uploaded online. The text comes in many forms, such as social media posts, business reviews, and many more. For various reasons, there is an interest in analyzing the uploaded text. For instance, an airline business could ask their customers to review the service they have received. READ MORE