Search for essays about: "how to promote tourism"
Found 5 essays containing the words how to promote tourism.
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1. Branding Spain : analyzing the organizations behind the image of Spain in Sweden
University essay from Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskapAbstract : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. READ MORE
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University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Tourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. READ MORE
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3. Sustainable Tourism Development in Cambodia : A report about positive and negative effects of international tourism
University essay from Karlstads universitet/Fakulteten för samhälls- och livsvetenskaper; Karlstads universitet/Fakulteten för samhälls- och livsvetenskaperAbstract : The country Cambodia has in the last recent years prospered as an international tourist destination and the tourism industry has become more recognised as a major source of income. The international tourist destination has therefore come to occupy an important role for the country’s economic development. READ MORE
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4. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
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5. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism
University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. READ MORE