Essays about: "how to retain customer"
Showing result 1 - 5 of 53 essays containing the words how to retain customer.
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1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE
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2. Chatbots and Customer Satisfaction in routine banking assistance: A comparative study between India and Sweden
University essay from Högskolan i Halmstad/Akademin för informationsteknologiAbstract : With the proliferation of digital services and technologies, industries, including thebanking sector, are looking for innovative ways to improve customer experience. The criticalaspect of improving customer experience is increased customer satisfaction, which helps toattract new customers and to retain existing ones. READ MORE
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3. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE
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4. The blueprint on how to achieve sustainable growth in an emerging DTC company
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE
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5. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE