Essays about: "ikea competitive advantage in china"

Found 2 essays containing the words ikea competitive advantage in china.

1. 1. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   University essay from Centrum för tjänsteforskning

   Author : Chaoren Lu; Apinya Thawatthatree; [2011]
   Keywords : Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Abstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE

3. 2. The competitive advantage of IKEA and IKEA in China

   University essay from Ämnesavdelningen för industriell ekonomi

   Author : zhi li; [2010]
   Keywords : ;

   Abstract : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE