Essays about: "ikea culture"

Showing result 1 - 5 of 23 essays containing the words ikea culture.

  1. 1. PLAY IN A RETAIL SURROUNDING -a strategic approach to offering play as a service in the IKEA department stores

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Christian Strömqvist; [2012-02-13]
    Keywords : Inter IKEA Systems BV; strategy; service design; children; Child Culture Design; play; imagination;

    Abstract : What kind of play solutions could amuse and entertain childrenin a retail surrounding as the IKEA store? How can a playingexperience for children in a retail surrounding as the IKEAstore be designed to last during a desired ammount of time?And how can I use my collected experiences from my Master’sstudy at HDK when working with a sharp case? This was someof the initial questions framed in my project, in which I havedeveloped ideas and proposals for new methods of how to createnew kinds of play experiences for children inside the IKEAstores. By looking at play as a service towards children and usetheir perspective I have identified and defined play opportunitiesthat already exists inside the store. READ MORE

  3. 2. The Interrelationship ofthe Market-Driving Approachand the Organizational Culture : A qualitative study of the market-driving companies

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Phansamon Gansuwan; Athipa Siribunluechai; [2011]
    Keywords : Market-orientation; Market-driving approach; Organizational culture; Transformational leadership; IKEA Thailand; Land and Houses;

    Abstract : Thee market-driving approach has been cited by several business academic scholars (Jaworski,Kohli, & Sahay, 2000; Carpenter, Glazer, & Nakamoto, 2000; Kumar, Scheer, & Kotler, 2000;Harris & Cai, 2002; Hills & Sarin, 2003; Carrillat, Jaramillo, & Locander, 2004; Schindehutte,Morris, & Kocak, 2008) as a significant approach of the market-oriented company that canprovide a sustainable competitive advantage. Moreover, the organizational cultures developed bythe transformational leadership behavioral style are likely to play an important role in themarket-driving approach (Carrillat et al. READ MORE

  4. 3. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

    University essay from Karlstads universitet/Centrum för tjänsteforskning; Karlstads universitet/Centrum för tjänsteforskning

    Author : Chaoren Lu; Apinya Thawatthatree; [2011]
    Keywords : Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

    Abstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market. This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE

  5. 4. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  6. 5. Does IKEA Culture Apply Abroad? : A Study of IKEA in Saudi Arabia

    University essay from Karlstads universitet/Centrum för tjänsteforskning; Karlstads universitet/Centrum för tjänsteforskning

    Author : Mohamed Kotaiba Abdul Aal; David Eskander; [2011]
    Keywords : ;

    Abstract : .... READ MORE