Essays about: "ikea economic"

Showing result 1 - 5 of 27 essays containing the words ikea economic.

  1. 1. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  4. 3. Navigating Sustainable Collaboration : A single case study on sustainable development and sustainability goals followed by a Swedish firm with Chinese partners

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Meem Hoque; Thiwanki Kaushalya Mahakumbure Gedara; [2023]
    Keywords : Sustainability; Sustainable Development Goals; Sustainability Strategies; Stakeholder Theory; Collaboration; Sustainable Collaboration;

    Abstract : Today sustainability is a broadly discussed concept all over the globe due to the threat of climate change driven by human activities. Therefore, collective efforts are needed to raise awareness to conserve environmental health and sustainability, and sustainable development is to be prioritized in all organizations. READ MORE

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  6. 5. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Julia Sundell; [2021]
    Keywords : ;

    Abstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE