Essays about: "ikea market strategy thailand"

Found 1 essay containing the words ikea market strategy thailand.

  1. 1. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Prach Boonsener; Siti Nur Shahizah Mohd Thazali; [2011]
    Keywords : IKEA; Furniture retailer; Thai consumer behavior; Kano’s model;

    Abstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE