Essays about: "ikea market strategy thailand"
Found 1 essay containing the words ikea market strategy thailand.
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1. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE
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