Essays about: "impact of ads."

Showing result 1 - 5 of 48 essays containing the words impact of ads..

1. 1. The Impact of Swampland Conjectures

   University essay from Uppsala universitet/Teoretisk fysik

   Author : Daniel Nilsson; [2023]
   Keywords : String theory; Quantum gravity; Swampland program; Effective field theories;

   Abstract : The Swampland program is way of sorting effective field theories based on conjectures of how an effective field theory consistent with quantum gravity should look like. In this thesis we take a closer look at the No Global Symmetries Conjecture, the Weak Gravity Conjecture, the de Sitter Conjecture and the Trans-Planckian Censorship Conjecture. READ MORE

3. 2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

4. 3. The Role of Language and Race Representation in Healthcare Communication and Its Effect on Message Perception : A Case Study on the Perception of English Versus Arabic Healthcare Communication in Cairo, Egypt

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ramy Nasralla; [2023]
   Keywords : Communication; social identity; post colonialism; language; race;

   Abstract : Abstract  Background: Healthcare communication by nonprofit organizations, such as the WHO, is facing challenges in today’s interconnected world. Healthcare communication has profound impact on human lives, such as on well-being. READ MORE

5. 4. Annotating Job Titles in Job Ads using Swedish Language Models

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Markus Ridhagen; [2023]
   Keywords : Natural language processing; NLP; Named-entity recognition; NER; Bidirectional Encoder Representations from Transformers; BERT; Active Learning;

   Abstract : This thesis investigates automated annotation approaches to assist public authorities in Sweden in optimizing resource allocation and gaining valuable insights to enhance the preservation of high-quality welfare. The study uses pre-trained Swedish language models for the named entity recognition (NER) task of finding job titles in job advertisements from The Swedish Public Employment Service, Arbetsförmedlingen. READ MORE

6. 5. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE