Essays about: "impact of internet marketing on customer"
Showing result 1 - 5 of 12 essays containing the words impact of internet marketing on customer.
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1. China Influencer E-commerce Livestreaming Marketing Strategy Research
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE
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2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE
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3. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE
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4. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity
University essay from Umeå universitet/FöretagsekonomiAbstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE
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5. The Future of Communication: Artificial Intelligence and Social Networks
University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)Abstract : The rapid evolution of technology and social media has brought significant changes to human communication. Since the efficiency of social networks depends mainly on the processing of their huge amount of collected data, they are all in search not only of the latest artificial intelligence but also of the creation of more evolved one. READ MORE