Essays about: "impact of online marketing on customer behavior"

Showing result 1 - 5 of 12 essays containing the words impact of online marketing on customer behavior.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Isabel Rotkirch; Larissa Lenk; [2021]
   Keywords : Green Marketing; Sustainability; Fashion Industry; Sustainable Fashion; Millennial; Purchase Behavior;

   Abstract : Background:  Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and strives for a change in consumerism. READ MORE

4. 3. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

5. 4. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

6. 5. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE