Essays about: "impact of social media in communication"

Showing result 1 - 5 of 165 essays containing the words impact of social media in communication.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

4. 3. NGO Challenges in Providing Aid: Ukraine Context

   University essay from Lunds universitet/Sociologi

   Author : Julija Paskeviciute; [2023]
   Keywords : NGO; Aid; Partnerships; Development; SDGs; Social Sciences;

   Abstract : The NGO role in providing aid and internal/external impacts that are occurring during the process are central pillars in analysing the development objective and Sustainable Development Goals for the future. The challenges that the NGOs face during aid processes are not solely dependent on singular sources and rather require complex, and multi-faced approaches. READ MORE

5. 4. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

6. 5. Conspiracy theories in cyberspace

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Damir Zizic; [2023]
   Keywords : Conspiracy theories; QAnon; disinformation; social media; cyber warfare;

   Abstract : The introduction of social media platforms influenced the social dynamics by changing the way individuals are exposed to information. The straightforwardness of social media communication resulted in an overwhelming amount of information for users, and the variety of sources of the information is limiting users’ ability to assess what information is genuine and what is disinformation. READ MORE