Essays about: "impact of technology on marketing of goods and services"

Found 5 essays containing the words impact of technology on marketing of goods and services.

  1. 1. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

  3. 2. Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weronika Bojanowicz; Lina Mattsson; Heidi Nilsson; [2016]
    Keywords : Consumer behaviour; marketing placebo effect; experiments; eco-labelling; environmental concern; consumer attitudes; technology; technology acceptance model;

    Abstract : The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. READ MORE

  4. 3. IMPACT OF GREY IMPORTS ON BRAND NEW CAR DEALERS : THE CASE OF MALAWI AND BOTSWANA

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Dziko Thunde; [2010]
    Keywords : Used Car; Motor dealers; Toyota; Toyota Malawi; Used Car dealers; Malawi; Botswana; Marketing; Car exporters; Used Cars from Japan; Second-hand cars; grey imports; Motor Centre;

    Abstract : Title Impact of Grey Imports on Brand New Car Dealers: The Case of Malawi and Botswana Background Rapid change in technology causes frequent improvements in durable goods like cars. Planned obsolescence and strict legislation make most car owners in rich countries like Japan to dispose off their cars and get new ones. READ MORE

  5. 4. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : David Malmström; Carl Hed; [2010]
    Keywords : ;

    Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE

  6. 5. Market Potential Analysis of Producer Services : A Study of Jönköping County

    University essay from IHH, Nationalekonomi

    Author : Jan Kantola; [2007]
    Keywords : Jönköping County; Market Potential; Producer service; Manufacturing Industry; Education Intensity; Productivity; Gross profit percentage; Jönköpings Län; Marknadspotential; Produktionsservice; Tillverkningsindustri; Utbildningsintensitet; Produktivitet; ;

    Abstract : The purpose of this thesis is to investigate the market potential of producer services in Jönköping County. In relation to the main purpose, the idea is to examine which factors that have a positive impact on the development of a long run qualitative producer service industry in the region. READ MORE