Essays about: "implementing customer service STRATEGIES"

Showing result 1 - 5 of 17 essays containing the words implementing customer service STRATEGIES.

  1. 1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Alexander Fredriksson; Teemu Lahtinen; [2024]
    Keywords : Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Abstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE

  3. 2. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
    Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

    Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

  4. 3. Feasibility study of Implementing Circular Manufacturing Systemsin the Toy Industry : A multi method study of circular preference attributes and pricing methods

    University essay from KTH/Produktionsutveckling

    Author : Hampus Eskilsson; [2023]
    Keywords : ;

    Abstract : In today's world, sustainability presents a formidable challenge, prompting a heightened focus on the development of more environmentally responsible business models. Within this context, circular business models have emerged as a compelling solution to mitigate waste and optimize resource utilization. READ MORE

  5. 4. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  6. 5. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE