Essays about: "importance of advertising in business"

Showing result 11 - 15 of 23 essays containing the words importance of advertising in business.

  1. 11. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  3. 12. How to scale SaaS business from local toglobal markets? Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  4. 13. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cecilia Drozdz; Maria Kanerva; [2014]
    Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

    Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE

  5. 14. Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements

    University essay from IHH, Företagsekonomi

    Author : Pentti Nieminen; [2012]
    Keywords : ;

    Abstract : Introduction  The use of social media has been increasing enormously during the past years. Busi-  nesses have realized the importance of being present in social media, like Facebook,  but purposes for utilizing it vary widely among academics as well as among the prac-  titioners. READ MORE

  6. 15. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE