Essays about: "importance of crm in services marketing"
Found 2 essays containing the words importance of crm in services marketing.
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1. Automotive Fleet Sales Management
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE
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2. Data Mining and Mobile CRM : An Update
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE
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